Founded in 2024 on the North Wales coast in the United Kingdom, Sassy Seagull is a small independent Welsh fashion, activewear, home, and giftware brand built for people who refuse to blend in. We create boldly coloured, expressive designs across apparel and lifestyle products. We exist to challenge beige fashion and short-lived trends, offering an alternative, rooted in colour, self-expression, and authenticity.

At a time when many fashion brands prioritise sameness, Sassy Seagull chooses originality. We design statement leggings, hoodies, t-shirts, greeting cards, accessories, and coordinated outfit pieces, all featuring exclusive, original prints. These designs are intentionally loud, playful, and full of character, created to help people feel confident, seen, and unapologetically themselves. Every piece is designed to stand out, spark conversation, and remind people that life feels better in colour.

All Sassy Seagull products are developed with colour and character at their core. Founder and Creative Lead Daisy creates original pattern artwork, which is printed on demand by carefully selected production partners. This made-to-order approach helps reduce overproduction and unnecessary waste. Each item is quality-checked before being dispatched, supporting a more thoughtful and responsible production process.

Our values—authenticity, creativity, connection, kindness, and sustainability—inform how the business operates and how it presents itself. These principles guide design decisions, operational choices, and the way we approach our long-term growth.

As an independent business, we are steadily building awareness. The brand is LGBTQIA+ friendly and size-inclusive, celebrating individuality, diversity, and self-expression. 

We currently ship to customers across the United Kingdom, with plans to explore additional shipping locations in the future. We offers a first-order discount to mailing-list subscribers and free postage on all clothing orders, helping new customers discover the brand more easily.

Customer reviews are available on Trustpilot, offering transparency and reassurance for those discovering the brand and supporting confidence in product quality, service, and values.

Our guiding message is simple: Live Life in Colour. We invite people to embrace bold design, express their individuality, and choose clothing that reflects who they are—joyfully, confidently, and authentically.