Wales Start-Up Awards Creative Start-up Finalist 2026

Colourful Clothing, Accessories & Greeting Cards For Joyful Humans

Shop the latest arrivals 🛍️

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Trustpilot

Colourful Clothing for Joyful Humans

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Vibrant Accessories For Everyday Joy

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Blank Greeting Cards - 4 for £10

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These customers joined the joy revolution  

  • Lou

    LOVE these leggings

    LOVE these leggings! They’re so bright and colourful and I’ve had some great complements from people at yoga. So many of the big brands are producing dull options, it’s refreshing to inject some fun and life back into my outfits!

    ⭐️⭐️⭐️⭐️⭐️

  • Jane

    Fabulous leggings

    Fabulous leggings, lots of stretch and extremely comfortable. The waistband is brilliant, it doesn’t dig in or feel tight. I love Daisy’s designs. And I love her ambition to create sustainable clothing. Thank you for adding some colour to my wardrobe 🫶🏻

    ⭐️⭐️⭐️⭐️⭐️

  • Richard

    Lush rainbow leggings

    Bought some rainbow leggings for my daughter. Loved the joyful colours and quality of the material… now my daughter’s favorite leggings! There are so many other fun and beautiful designs I wish I’d bought much more now

    ⭐️⭐️⭐️⭐️⭐️

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Choose Joy. Shop Colour.

We’re building a movement for unapologetic, authentic, joyful self-expression.

  • Exclusive Designs

    All patterns and illustrations are personally hand-designed by me - Daisy!

    Creating art is my happy place.

    I'm on a mission to bring colour to the world and spread joy!

    Read more 
  • Woman facing away wearing a black hoodie with 'Choose Joy. Live Your True Purpose' on the back. She is standing in a cosy boho cafe filled with plants and wooden tables.

    Inclusive Brand

    Size Inclusive

    LGBTQIA+ business

    1 from the sale of every pair of leggings will go to OCD charities

    Read more 
  • Rainbow Love Teen Festival Leggings ready for posting | Sassy Seagull

    Made Especially For You

    Every item is made when you order it - not before. No unsold stock. No sitting in a dusty warehouse. No landfill.

    It takes a bit longer to arrive, and we think that is something to feel good about.

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